Red Filtering

Glamorous - Fergie
There seems to be a red filter in this part of the video as the red cups in the party people's hands are so vibrant and grab the audience's attention on several occasions during the beginning of the video. This is what Martin would like us to incorporate in our music video, this idea stumbled upon him a couple of weeks back when he was reminiscent of last year's project when we wanted to emphasise on the red tie of the antagonist by making everything else black and white a great example of this is the spirit and sin city.
Red Red Red! 

Red Tie sticks from the Grayscale cinematography
(The Spirit)

Our reasons for the emphasis of red in last year's project was to express anger,terror and danger but this time it is being used to represent the bipolar opposite which is love, passion of love and romance which will be very creatively incorporated in the music video. The most recognisable way to shoot this music video would be have the female lover of the video to wear a red coat with red lipstick, however I want to branch away from that typical representation of passion and add our individual twist/look to it. Even if the female protagonist is wearing other red attire that's not a coat it would be good as it shows we can understand the reasons behind certain cinematography and can challenge the fundamentals of colour meanings and expressions of passion to interpreted consciously and subconsciously by a large ranged audience. I would prefer it if we had the female protagonist suttle red clothes, as the actress will be a young adult (around 18) she can wear other items such as a cardigan,jumper, slim fit shirt etc. Just to be creative and not blatantly symbolise 'the lady in red' in our video, also to make the couple stand out as the video/story progresses we could have the man's tie turn red too to show unity and how their love has brought them together.

Martin's Red Filter Test 

Martin using Sony Vegas tested the red filter on footage of an ordinary day in London city in my local area Waterloo!! As you can see there isn't only red that is being let in by the saturation there is oranges, pinks, yellows and browns being shown also this might be why in the 'Glamorous' video there is other colours seen through in the 'grayscale ' filter. We will have keep this in mind when using Sony Vegas to edit our videos and if we can't use that software we could always use Final Cut Pro I guess...