Monday 3 October 2011

Women in Videos

The music industry is one of the most effective controversial methods of the media to portray messages to generations so it comes as no surprise that the videos used to promote this music if not constantly but regularly slated by various organizations and religious peoples. I have decided to focus on representations of women in hip hop music videos and to investigate if the harsh criticism that certain videos have received can be justified.
Vixens
This is the name given to women in their music videos who's role in the video is to simply look sexually attractive and therefore make the men and/or male artists in the video look like they have access to or own sexy women in order to gain respect from their certain selected audience. Now many rap music videos contain a lot of vixens ever since i was a young child I've been seeing them and  have been in that group of people who admired the artist or the actual music video partially due to the vixens in the video. Especially because at that time in my life i knew that i would have no access them in my everyday life and looked like goddesses in my eyes as most of them looked like beautiful super models. Some of them dance in the video and some just pose in erotic positions in the video either way they have to look as sexy as they possibly can in the video they're in.
Now here are examples of vixens in rap music videos...
Nelly - Hot In Here

Now for me this a classic rap song that i grew to love, now hypothetically this isn't your typical rap music video as Nelly's vocal style was a cross between singing and rapping but this was a music video that was considered as promiscuous when it came out. The reason for this was because the contents of the video and the actual song was potentially about stripping in a club and in the early 20s this was very sexual for the commercial industry and there were probably laws that this video violated or was close to violating. Now throughout this video there are many shots of ladies dancing looking promcious in their dancing, now as in many typical music vidoes with vixens of this decade they were all skinny and if the artist was a black perosn then the majority of the female in the video were black. On the other hand in the video director's defense the video concept did require the vixens to be skinny as they had to wear multiple layers so they could 'take their clothes off' without it looking obvious they were wearing loads of clothes.

I don't want to represent women this way in our music video and I will ensure that we will show women respectfully, throughout the video.

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